How Miami Sunset Sessions grew ticket sales 72% with affiliates
A Miami pool party brand used TicketWave's built-in affiliate programme to manage 30+ promoters, pay €18,500 in commissions, and grow ticket sales 72% year-on-year — while cutting admin from 8 hours to 20 minutes a week.
72%
Sales increase
€41K
Revenue growth
€18,500
Affiliate commissions
8hrs→20min
Admin time
“Our promoter network earned €18,500 in commissions last season through the affiliate programme — ticket sales up 72% year-on-year. We went from 8 hours a week on spreadsheets to 20 minutes checking the dashboard. Revenue is up €41K since switching.”
The challenge
Before TicketWave, Miami Sunset Sessions managed a network of 30+ promoters using spreadsheets, generic links, and manual calculations. Here's what they were dealing with:
30+ promoters tracked via spreadsheets
Every week, Miami Sunset Sessions updated a master spreadsheet with each promoter's sales. Rows were copy-pasted between sheets, formulas broke, and version conflicts meant nobody trusted the numbers. It took 8 hours a week just to keep it current.
No tracking of who sold what
Promoters shared a single generic link. When a ticket sold, there was no way to know which promoter drove the sale. Attribution was guesswork, and top performers got the same treatment as inactive ones.
Manual commission calculations
At the end of each event, someone sat down with the spreadsheet and a calculator to work out what each promoter was owed. Errors were frequent, disputes were common, and payouts were always late.
No attribution for marketing spend
Money was spent on Instagram ads, flyer drops, and promoter incentives with no clear picture of which channel actually drove ticket sales. Budget decisions were based on gut feeling, not data.
The solution
Miami Sunset Sessions switched to TicketWave and activated the built-in affiliate programme. Here's what changed:
72% year-on-year ticket sales increase
With every promoter given a unique tracking link and real-time visibility of their performance, competition and motivation skyrocketed. Promoters pushed harder because they could see their own numbers — and their commissions — in real time.
€41K revenue growth since switching
The combination of better promoter incentives, accurate attribution, and automated workflows meant more tickets sold with less effort. Total revenue grew €41K compared to the previous year's manual setup.
€18,500 in affiliate commissions paid out
Promoters earned €18,500 in commissions last season through the built-in affiliate programme. Tiered commission rates rewarded top sellers with higher percentages, driving even more sales.
Admin time dropped from 8 hours to 20 minutes a week
No more spreadsheets, no more manual calculations, no more payout disputes. The real-time dashboard shows exactly who sold what, how much they're owed, and when they were paid. A quick 20-minute check each week is all it takes.
Unique tracking links for every promoter
Each of the 30+ promoters gets a unique link that tracks every click, ticket sale, and conversion. Attribution is automatic and accurate — no more guessing which promoter drove which sale.
Automated commission payouts
Commissions are calculated automatically based on tiered rates and paid out without manual intervention. Promoters see their earnings in real time and trust the numbers because they can verify them themselves.
TicketWave features used
Related
Run pool parties or use promoters?
See how TicketWave's affiliate programme can turn your promoter network into a sales machine — with automated tracking, tiered commissions, and real-time analytics.