Connect TicketWave to 6,000+ Apps with Zapier and Make

Every ticket sold generates data: customer name, email, event, tier, price, and more. Without automation, this data sits in your dashboard until someone manually exports it. With automation, it flows in real time to your spreadsheets, CRM, email tools, Slack channels, and accounting software -- without you lifting a finger.

In this guide, we show you how to connect TicketWave to Zapier and Make.com using webhooks. No coding required. Both platforms offer free tiers, so you can start automating today at zero cost.

Why Automate Your Ticketing Workflows?

Manual processes do not scale. When you are running one event a month with 50 attendees, manually copying order data into a spreadsheet is annoying but manageable. When you are running weekly events with hundreds of ticket buyers, it becomes a full-time job -- and a source of errors.

Here are the most common automations our clients set up:

• Google Sheets order log. Every new order is automatically added as a row in a spreadsheet. Perfect for accountants, business partners, or anyone who needs real-time sales data without dashboard access.
• Slack notifications. Get a message in your team channel every time a ticket is sold. See which events are moving fast, celebrate when an event sells out, and keep your whole team in the loop.
• Email marketing sync. Add every ticket buyer to your Mailchimp, Sendinblue, or ActiveCampaign audience. Segment by event, tier, or spend level for targeted post-event campaigns.
• CRM updates. Create or update contacts in HubSpot, Salesforce, or Pipedrive with every purchase. Build rich customer profiles that include event attendance history.
• Accounting automation. Send order data to QuickBooks, Xero, or FreshBooks for automatic invoice generation and revenue tracking.

How TicketWave Webhooks Work

A webhook is a real-time HTTP POST request that TicketWave sends to a URL you configure whenever something happens. You choose which events trigger webhooks:

• order.created -- a new ticket order is paid
• order.refunded -- an order is refunded (full or partial)
• event.published -- an event goes live for ticket sales
• event.cancelled -- an event is cancelled
• checkin.completed -- a ticket is scanned at the door

Each webhook includes a JSON payload with all relevant data, plus an HMAC-SHA256 signature for security verification.

Connecting to Zapier

Zapier connects to over 6,000 apps. Here is how to set it up:

1. Create a Zap. In Zapier, click "Create Zap". For the trigger, choose "Webhooks by Zapier" and select "Catch Hook".
2. Copy the webhook URL that Zapier generates.
3. Paste it into TicketWave under Settings → Webhooks → URL.
4. Select your events (order.created, checkin.completed, etc.).
5. Add an action in Zapier -- Google Sheets, Slack, Mailchimp, or any of 6,000+ apps.
6. Test and activate your Zap.

Zapier's free plan includes 100 tasks per month, which is enough for many small venues.

Connecting to Make.com

Make.com (formerly Integromat) is particularly popular with European organisers thanks to EU data centres and a generous free tier of 1,000 operations per month -- 10x what Zapier offers.

1. Create a scenario. In Make.com, click "Create a new scenario" and add a "Webhooks" module with "Custom webhook".
2. Copy the generated URL and paste it into TicketWave Settings → Webhooks.
3. Add action modules. Click the "+" to add Google Sheets, Slack, or any app. Map the TicketWave data fields to the app's inputs.
4. Activate your scenario.

Make.com's visual scenario builder supports branching logic, filters, and routers -- so you can build complex workflows like "if the order total is over 100 EUR, send to the VIP Slack channel; otherwise, send to the general channel".

Zapier vs Make.com: Which Should You Choose?

• Zapier is best if you need the widest app selection (6,000+) and want the simplest possible setup.
• Make.com is best if you want more free operations (1,000 vs 100), a visual builder, EU data hosting, or more complex logic.

Both work identically with TicketWave webhooks. You can even use both simultaneously by adding two webhook URLs in your settings.

Security: Verifying Webhook Signatures

Every TicketWave webhook includes an X-TicketWave-Signature header containing an HMAC-SHA256 hash of the request body. If you are building a custom integration (rather than using Zapier or Make.com), always verify this signature to ensure the webhook is genuinely from TicketWave and has not been tampered with.

Get Started

Webhooks are included on all TicketWave plans. Create your account, configure your webhook URL in Settings, and let automation handle the rest.

Related Reading

• Zapier integration guide -- detailed setup with Zapier UI mockups.
• Make.com integration guide -- setup guide with scenario builder examples.
• API documentation -- full webhook event reference with payload examples.